Many people have direct sales businesses they are running to support their income streams. In times of economic uncertainty these side hustles become increasingly important to individuals and families. Below are some tips to keep your side hustle front and center in people's minds as they are doing some online retail therapy stress relief...
Believe In Your Product
This seems like a given but if you don't absolutely love and adore the products you are selling, your customers can tell. Authenticity is the key to sales.
Know Your Product
You should be an expert in your products and the company you are representing. You sell knives? Great. What are they made of? What makes them special? How should I store them? How should I clean them? Who developed these knives? You get the idea...
Build trust by becoming an expert.
Use Your Product
Use your own products and makes sure everyone knows it. You sell coffee beans? Cool. Your social feeds should show you drinking that coffee, gifting that coffee, grinding those coffee beans. Don't be obnoxious about it, but subtle product placement is used all the time in the media, might as well use it in your own personal media.
Share Your Product
Speaking of your personal media, share your products and why you love them on your social feed. No, not all the time. But yes, often enough that when someone realizes they need to pick up some new makeup they immediately think of you because they know you sell makeup.
Post your makeup tutorials. Share your promos and discount codes. Get on Facebook Live or IG Live and interact with your friends/fans about the products.
Showcase Your Brand Ambassadors
You have a friend that loves the smoothie powder you sell? Ask her to write a two sentence love note about it and share that. Your best customers are your best marketing resources. There's a reason we all check the reviews before buying a product. Showcase your reviews and lend credibility to what you are selling by getting and sharing testimonials from your friends. Sure it's great to share the testimonials from the company site, but your friends want to hear which items are your other friends' favs.
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